We test out a lot of things these days. Why not our marketing collateral? We live in a world of endless trials. Whether it be for streaming services, meal delivery programs or pretty much any software tool, testing something out…
Marketing is never static. Stay apprised of the latest trends from 2021! Like many fields, marketing never stays the same for long. New trends, topics and technologies pop up all the time, and it鈥檚 important to keep your knowledge and…
Put your best foot forward on the world鈥檚 largest social platform with these easy-to-implement tips. You鈥檝e done it. You鈥檝e finally set up a Facebook page for your business. It鈥檚 time to leverage the platform鈥檚 nearly 2 billion subscribers, engage directly…
To market effectively, understand your customers When preparing any marketing campaign, sometimes there is the desire to put the cart before the horse. Such impulses are understandable. Creating marketing collateral often provides the greatest opportunity for marketers to exercise their…
Along with change in season comes change in spending habits The beginning of this decade has taught us that nothing is and will ever be as predictable as life before COVID. This holds true for every characteristic of personal habits,…
Testimonials are an often overlooked, yet effective marketing tool. They can be helpful to gain new customers and keep potential return customers. Think of your own experience making purchasing decisions. Do you go to a restaurant based upon a recommendation…
Recently, a lot of marketers have found themselves playing in a different sandbox than the one that they may have been used to in the past. The old sandbox consisted of a hybrid kind of marketing, one that relied on…
How to appropriately address clients amid the pandemic The pandemic has changed almost every nuance of our lives; however, it shouldn鈥檛 change your communication with customers. Now 鈥� more than ever 鈥� is a critical time to reach out to…
Put yourself ahead by remembering some easy tips. Good marketing doesn鈥檛 just remain important as we navigate a global pandemic, it becomes imperative. Sorting out how to represent your brand while constantly adjusting to an ever-shifting landscape can be a…
Would you be surprised to know that 99 percent of people check their email every day? With a statistic like that, it鈥檚 not hard to see why email marketing is a go-to for marketing campaigns. What鈥檚 confusing, though, is that…