By Adam Mohrbacher Nail the customer pitch in four easy steps Shortcuts are usually talked about in negative terms. For instance, you often hear 鈥渢here are no shortcuts in life鈥� or how 鈥渘othing worth having in life comes easy.鈥� Such…
Get more of your agency鈥檚 stories placed with these best practices. In the history of marketing and public relations, few tools have been as important as media pitches. Historically, well-written pitches to journalists have been a reliable way to unlock…
In the COVID era, the only certainty is that nothing is certain. Forming and maintaining authentic connections, for instance, has taken on new meaning. As we pass the one-year mark of the pandemic, I want to reflect for a moment…